Top 10 Saas Product Marketing Trends For 2022

I totally agree with Gary on this one, yet I’d like to add that content marketing isn’t only about creating content, it’s also about sharing and promoting your content. You need to be active, promoting to your audience, influencers, communities and forums, and to other bloggers in your industry or niche. Make them unique and interesting, so customers always remember your brand. Businesses can use this technology in their search engine optimization strategy. Using keywords and phrases that are best suited for voice search queries will bring the great results you want.

  • Understanding your firm’s strengths, weaknesses, opportunities and threats is Marketing 101, but firms with a sophisticated marketing strategy keep it front and center.
  • As automation, artificial intelligence and machine learning take away a lot of the grunt work of digital marketing, marketers must become more strategic.
  • According to Forbes, roughly 15,000 retailers closed their brick-and-mortar stores in 2020.
  • Voice search brings with it new challenges but also exciting opportunities.

“A few years ago, we had to adapt to the growing use of mobile,” said Chris Hornak, owner ofBlog Hands. Whether it’s a social media post, a blog, or an email blast, ensure a good balance with your content between highlighting your products and providing valuable, actionable advice. While many of the principles of marketing remain the same each year, the tools businesses use to achieve marketing success vary greatly from year to year. Newspaper advertising used to be commonplace; now, digital advertising and artificial intelligence play critical roles in the marketing tactics of businesses. A benefactor of this changing landscape could be livestream shopping.

Therefore, companies should utilize this space and appeal to this group of customers more strategically. At LOCALiQ, we believe digital marketing doesn’t have to be complex and big goals aren’t just for big businesses. LOCALiQ provides the platform, technology, and services you need to reach your biggest goals. The latest holiday season saw several marketers key into straightforward themes of togetherness in an attempt to authentically engage people around a time of year typically dogged by a focus on gifts and consumerism. Starbucks and Target put inclusion and community at the center of their efforts, suggesting how brands may continue emphasizing human-centric campaigns as 2022 marketing plans get underway. While Instagram remains the reigning platform for influencer marketing overall, TikTok is drawing the attention of lesser-known creators as brands explore how the buzzy social video app fits into their strategy.

“AI-powered chatbots can be used for customer support, expanding contact strategy dramatically with a controlled message,” said Joey Penick, vice president of marketing atLumen Technologies. Gone are the days of solely addressing pandemic realities, but building a message around practical solutions could resonate. Campaigns at the same time must be adaptive to swings in the public mood, including through a more diverse media playbook. We now talk about ‘lifecycle email marketing’ and sales cadences within B2B nurturing. It seems a long time since GDPR was launched in May 2018 and it has been helpful for enforcing more transparency on privacy with similar laws enacted in US. The latest developments in privacy see a standoff between the bigger players in digital platforms.

In our survey, 64% of marketers who launch case studies found them effective and 15% said they brought the biggest ROI of the content formats they leveraged. In fact, in 2022, the top three roles marketing leaders will prioritize hiring are content creators, content marketing managers, and content strategists. This will lead to customers who can market for you — they can promote and advocate for your business via their networks both online and in-person. In a time of digital transformation, embracing inbound marketing is an incredibly smart move. While inbound marketing has been around for years, 27% of marketers say they will leverage it for the first time in 2022. While 11% of marketers say it will be their biggest investment in the next year.

Businesses should adjust to using a multi-online search approach. However, SEO continues to be dominant in as far as “ordinary” online usage is concerned. But if marketers can do things right, VR/AR can do more wonders than earlier anticipated. These include CTR, cost per conversion from UGC content, and conversion rate from influencer content. And, this is popular among Millennials, who already surpassed Boomers in numbers. The current generation of chatbots is capable of providing fast, simple solutions to customer issues across the entire spectrum of probable scenarios.

A slow-loading page is the number one reason users leave a website within a minute of landing on the page —even a second or two of a delay in how the page loads can negatively affect your conversion. Live video, such as Facebook Live and Instagram Live, keeps people watching three times longer than standard video. It triggers the “fear of missing out” and hooks viewers in so they are the first to find some big news. It offers a more immersive shopping experience, which allows you to see how a product would look in your home, office, yard, etc.

Digital Marketing Tops 2022 Investment Plans

Of those marketers, 49% say image and video optimization is their most effective SEO tactic. In fact, 47% of marketing professionals who leverage SEO say their companies use search insights reports in their strategy. Longer-form case studies offer prospects an incredibly deep and exclusive look into how people or brands benefit from a product, service, or strategy.

You have the answer you need, so you don’t need to click on an article. Google and other search engines provide these to help people find answers quickly and keep people on their website . Because of the widespread use of social media and the fact that it is relatively inexpensive, this medium has become an integral platform for brands, companies and organizations to market themselves. Businesses can either leverage existing micro-influencers in their industry by creating a connection or build up their own following and become niche influencers. Check out how HubSpot explains the types of influencer marketing, and how you can become an influencer in your industry.

Also, you become a knowledge base that customers can come back to for consistent, reliable information about an industry, product, or service. Providing more authentic content, leveraging chatbots and voice search, using social media marketing to a greater degree, and creating an engaging user experience are among the key trends to be aware of – and use – in 2021. Each year, towards the end of the year I review the digital marketing trends landscape to help give recommendations on the digital marketing trends marketers should focus on in the future. I like to keep it practical, showing real-world techniques that businesses can apply. There is always a huge interest in digital marketing trends and innovation in marketing around the turn of each year.

Our survey results show that 44% of global marketers plan to increase their investment in permanent social media content, while 8% say it generates the most ROI compared to other marketing strategies they leverage. Meanwhile, 25% of respondents called ephemeral content the “least effective” trend they invested in. For influencer marketing to be effective, you don’t always need to work with a huge star or local hero. Search for people with growing audiences on new platforms, and notice how they interact with their followers. Having a small but dedicated audience is more beneficial for your marketing purposes than having a large but disconnected audience.

For online retailers, this is a great way to drive traffic to product pages. Material provided in content marketing should always be of value to the audience whether it is educational, informational, entertaining or all three. If the content is desirable to an audience, there is a greater chance it will be shared through their various social media channels.

Simple Content

In 2021, 43% of marketers experienced content marketing budget increases, and 66% expect to see it rise again in 2022. Content will play a major role in attracting an audience and customers this year. However, focusing on too many types of content creation efforts can take your focus away from creating truly great content that separates you as an industry expert.

Influencer marketing will evolve from trend to a common marketing tactic. Consumers will step into virtual reality and augmented reality experiences. While many firms have shared values on the walls of their office, not all have taken a strategic look at their firm’s guiding principles—purpose, vision, mission and core values. Ensuring that everyone is on the same page and united around the firm’s guiding principles is the foundation for business success.

new marketing trend

For this to be implemented well, digital business solutions are needed for intelligence, monitoring, and coordination. As we head into 2022, marketers should expect even more fragmentation and noise, making it harder than ever to break through the clutter with advertising messages alone. Effective marketing requires both long-term thinking and short-term quick wins, which is why effective storytelling will be even more pivotal to a company’s success than ever before. Therefore, take a look if the approach you’ve been using is still delivering the desired results.

The Marketing Trends Of 2022

Promapp.With this solution, you can monitor your business processes even as they change in real-time, letting you revolutionize operations on the go. Learn more about what else you can do with this platform in our Promapp review. Marketers should know when to use ephemeral content like Instagram Stories when sending simple, short-term brand information.

new marketing trend

Instagram Checkout makes it easier than ever for brands to advertise and sell their products directly through the platform. In other words, you need to consider CX in every aspect of your marketing strategy. This is how you can provide a great experience in order to keep your customers and attract new ones. They are no longer a passive party when it comes to learning about products. They’re not waiting for you to tell you how great your products are. Marketing has moved beyond branding and advertising; marketers must work together with other departments to focus on building great customer experiences and engaging them for long-term relationships.

B Google Lens

Emily is a writer who prides herself on being a jack of all trades. Her background is rooted in journalism and advertising copywriting, though she writes for a variety of clients and platforms. She thrives in fast-paced environments and is adept at meeting even the toughest of deadlines. Just sign up for one of the mentioned A/B testing platforms that we directly integrate with.

Marketing Trends You Need To Know For 2022

Remember to sound natural and avoid coming off as pushy or blatantly promotional. Of the marketers who use native ads, more than 36% say it’s effective, while nearly 5% say it’s their top ROI-generating tactic. In 2021, 35% of marketers were leveraging AR or VR in their strategies. Of those marketers, 42% plan to increase their investment in 2022.

RankBrain is part of Google’s core algorithm that processes search queries to determine the most relevant result using advanced machine learning. Google is in the business of helping people find information, and they want to provide the best possible information to customers. Each month, there are 1.3 billion active users on Facebook Messenger, Margin trading and around 10 billion messages are sent between people and businesses via this messaging app. People like the convenience of shopping and getting service from home, but they still want the quick service that comes with face-to-face interaction at brick-and-mortar businesses. Messaging apps through social media can provide that prompt service.

Whatever was working out in the past may produce worse results moving on. Many businesses still use flowery words to describe their products. What is often missing is a real-life display of the advantages that the product has. After reading a blog post on specific solutions, the trust with the brand is built, and I’m more interested in directly talking with the representative to find out even more. Instead, better redirect the energy used to develop hard-selling strategies to find ways to provide convenience and educate your audience. Later on, the data can be used to build consumer profiles and sell directly to them.

Marketers have long considered the buyer’s journey, and as more B2B marketing teams have been tasked with client experience initiatives, they’ve also emphasized the client journey as well. Along the same lines, the employee journey should be studied to identify strengths and weakness, friction points, and opportunities for improvement and forex trading better communication. Personality insights drive better decisions, stronger teams and more effective conversations. Crystalis a Chrome extension that analyzes millions of online data points and assessment tools to show you a prospect or client’s DISC personality on their LinkedIn profile so you can communicate more effectively with them.

Author: Lorie Konish

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